Dengue Marketing Trend

I am so obsessed with marketing these days that all my thoughts link up to how marketing collateral could be extracted out of any incident or buzz going around.

You will realize my obsession on reading this article.

Terms and conditions: - This content is not meant to hurt any part of the society.

In South Asia, Dengue festivals are the newest of all, which comes every year from mid Sep- end Oct, uniting the whole country. People of different castes and religion come together and get involved.

Hospitals and blood banks are full, use of Goodnights, coils and Odomos increases. Media is full of its stories.

Do you know how it started?

Mosquitoes have long struggled to get noticed and leave an impact of being the most harmful among insect species. At first they came up with malaria. But this did not made them brand experts in their targeted segment for a long time. But recently during the last 7-10 years they came up with Dengue, Chickengunia which has hit the market the most making them highly recognized brands.

See what made them best in their field-

From being a generic disease contributor the whole year along, they targeted the seasonal market with new deadly diseases.

They made the whole patient experience more deadly from entering into pre-disease and post-disease states. They have also worked on their timings from very generic to niche i.e only morning and evening bites. They have entered new markets like schools where seminars are organized for awareness of these diseases.

So all these factors have made Mosquitoes and their offerings (Dengue/Chickengunia) the highest search items on all platforms on web, mobile, social media.

The disease and its associated content have gone viral with lots of calls to action. 

Dengu Search Results:-

 Source: Google Trends

We have often ignored the benefits associated with this event like:-

 1)      It creates employment for more doctors, blood banks, mosquito repellents industries etc

2)      Provides happening content to the media to maximize their TRPs.

3)      Cleanliness achieves its highest peak during these seasons.

4)      Marks as a learning experience for society to never underestimate small beings.

5)      Blood donation campaigns are the most successful this season

Sometimes due to negligence or over excitement, people lose life which is quite common. But the good-news is that they do come under media death counts and get highlighted on both print and other media, which could not be possible due to other form of death. 

Key takeaways:-

-Innovation rules.

- Marketing gets much easier with deadly innovations, deadly content where clients become product evangelists.

- Inactive government helps to keep the buzz floating for a longer time, giving more time to media to elaborate and market the matter.

~Harvinder Kaur

Scattered molecules..

Sometimes you feel all your molecules go scattered in different directions,your electromagnetic forces go in different directions,making you feel empty... External forces like ego,hatred, anger act upon you to make your creative and operating molecules go out of their projectiles..and you need something to assemble them.. align them.. It is a phenomenal act with mostly everyone..These molecules can only be aligned through the introduction of some forces with much greater intensity around it,these forces can be in the form of wise words,love,nature,smile,laugh,goodness,peace,purity etc..somethings which can be felt only when your 5 sense organs go to the standby mode..

When you feel that scattering's, it is very difficult to align them independently,because your molecules are already not working.. you need to take help from external sources like..Good books, prayers, true friends,nature etc.. scattering is a natural process and can hit you many times, assembling also happens in parallel,but at a very low phase.So think if what if we are most of the time internally united..How much productive can we be!! This can only happen if there is a protection ball around you, which can save you from external forces and readily provide you the alignment forces embedded in it..

I am not sure, how this peaceful and united state can be sustained forever.. but i can see some remedy in prolonged meditation... But if you are searching for an instant charger to charge you rapidly,, then you have to be under the influence of the person who has that strong electromagnetic forces around..which can align your molecules when they go scattered...

Difficult to find such lovely people.. and more difficult to be such people.....

Blog Canvas

My brain canvas was depleted so ended up searching a new canvas to draw my imaginations and landed up here... in the era of blogs.
The book of life given to us is blank, we are given some crayons of different colors to choose in the form of education, family,love, money etc. but if we don't know how to draw and color the canvas of our lives these colors go waste and we end up leading a black and white life.

lets learn together the art of coloring our life, soul, and heart., with the true color of God's love